{"id":3,"date":"2026-06-03T17:34:04","date_gmt":"2026-06-03T17:34:04","guid":{"rendered":"https:\/\/accendoassociates.com\/?page_id=3"},"modified":"2026-10-02T21:44:11","modified_gmt":"2026-10-03T02:44:11","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/accendoassociates.com\/fr\/privacy-policy\/","title":{"rendered":"Politique de confidentialit\u00e9 \/ Avis de confidentialit\u00e9"},"content":{"rendered":"\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<style data-wp-block-html=\"css\">\n\/* =========================================================\n   Accendo Privacy Policy\n   Page-specific CSS\n   ========================================================= *\/\n\n.entry-content {\n  max-width: 1200px;\n  margin-left: auto;\n  margin-right: auto;\n  padding: 28px 24px 80px;\n}\n\n.entry-content > * {\n  max-width: 1200px;\n  margin-left: auto;\n  margin-right: auto;\n}\n\n.entry-content h1,\n.entry-content h2,\n.entry-content h3,\n.entry-content h4 {\n  font-family: var(--global-heading-font-family);\n  color: var(--global-palette3);\n  line-height: 1.1;\n}\n\n.entry-content h1 {\n  font-size: clamp(38px, 5vw, 64px);\n  margin-bottom: 18px;\n}\n\n.entry-content h2 {\n  font-size: clamp(24px, 3vw, 34px);\n  margin-top: 44px;\n  margin-bottom: 14px;\n}\n\n.entry-content h3 {\n  font-size: 20px;\n  margin-top: 28px;\n  margin-bottom: 10px;\n}\n\n.entry-content p,\n.entry-content li {\n  font-family: var(--global-body-font-family);\n  font-size: 18px;\n  line-height: 1.7;\n  color: var(--global-palette4);\n}\n\n.entry-content p {\n  margin-bottom: 16px;\n}\n\n.entry-content ul,\n.entry-content ol {\n  margin: 0 0 20px 22px;\n  padding: 0;\n}\n\n.entry-content li {\n  margin-bottom: 8px;\n}\n\n.entry-content strong {\n  color: var(--global-palette3);\n}\n\n.entry-content a {\n  color: var(--global-palette1);\n  text-decoration-thickness: 1px;\n  text-underline-offset: 0.16em;\n}\n\n.entry-content hr {\n  border: 0;\n  border-top: 1px solid var(--global-palette6);\n  margin: 36px auto;\n  max-width: 760px;\n}\n\n.entry-content table {\n  width: 100%;\n  border-collapse: collapse;\n  margin: 24px auto;\n  font-size: 16px;\n}\n\n.entry-content th,\n.entry-content td {\n  border: 1px solid var(--global-palette6);\n  padding: 12px 14px;\n  text-align: left;\n  vertical-align: top;\n}\n\n.entry-content th {\n  color: var(--global-palette3);\n  background: var(--global-palette9);\n}\n\n.entry-content blockquote {\n  margin: 24px auto;\n  padding: 18px 20px;\n  border-left: 4px solid var(--global-palette1);\n  background: var(--global-palette9);\n  max-width: 760px;\n}\n\n@media (max-width: 768px) {\n  .entry-content {\n    padding: 20px 18px 56px;\n  }\n\n  .entry-content > * {\n    max-width: 100%;\n  }\n\n  .entry-content p,\n  .entry-content li {\n    font-size: 16px;\n  }\n\n  .entry-content h1 {\n    font-size: clamp(32px, 9vw, 44px);\n  }\n\n  .entry-content h2 {\n    font-size: 24px;\n  }\n\n  .entry-content h3 {\n    font-size: 18px;\n  }\n}\n<\/style>\n\n\n\n<h1 class=\"wp-block-heading\">Privacy Policy<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Accendo Associates LLC<\/strong><br><strong>Last updated:<\/strong> June 23, 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Accendo Associates LLC (\u201cAccendo,\u201d \u201cwe,\u201d \u201cus,\u201d or \u201cour\u201d) respects your privacy. This Privacy Policy explains how we collect, use, share, and protect personal information when you visit our website, contact us, use our online forms, subscribe to our updates, download content, complete assessments or diagnostics, or otherwise interact with us.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This policy is intended to reflect relevant privacy principles under applicable United States privacy laws, including state privacy laws where applicable, and UK data protection requirements, including the UK GDPR, the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations where they apply. UK guidance requires organizations to provide clear privacy information about what personal data is used, why it is used, how long it is kept, and who it is shared with. (<a href=\"https:\/\/ico.org.uk\/for-organisations\/uk-gdpr-guidance-and-resources\/individual-rights\/individual-rights\/right-to-be-informed\/?utm_source=chatgpt.com\">ICO<\/a>)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Who we are<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Accendo Associates LLC provides advisory, strategy, digital transformation, AI, investment-readiness, and related consulting services.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For privacy-related questions, please contact us at:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Accendo Associates LLC<\/strong><br>Email: <strong><a href=\"mailto:privacy@accendoassociates.com\">info@accendoassociates.com<\/a><\/strong><br>Location: Maryland, United States<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Information we collect<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We may collect the following types of personal information:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Information you provide directly<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">This may include your name, email address, phone number, job title, company name, country, message content, project interests, assessment responses, event registration details, or other information you choose to submit through our website forms or communications.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Business and client information<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">If you engage with us about a potential project, we may collect information about your organization, role, business priorities, investment interests, digital transformation needs, AI use cases, or related advisory requirements.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Website and usage information<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">When you visit our website, we may collect information such as your IP address, browser type, device type, pages visited, referring website, approximate location, time spent on pages, and interactions with website content.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Cookies and similar technologies<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">We may use cookies and similar technologies for essential website functionality, analytics, performance, security, and, where applicable, marketing. Under UK PECR, cookie rules can apply even where cookie data is anonymous, and non-essential cookies generally require clear information and appropriate consent. (<a href=\"https:\/\/ico.org.uk\/for-organisations\/direct-marketing-and-privacy-and-electronic-communications\/guide-to-pecr\/cookies-and-similar-technologies\/?utm_source=chatgpt.com\">ICO<\/a>)<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Information from third parties<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">We may receive limited information from third-party tools or platforms, such as analytics providers, email marketing platforms, event tools, CRM systems, or professional networks, where permitted by law.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. How we use personal information<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We use personal information to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Respond to enquiries and contact requests.<\/li>\n\n\n\n<li class=\"\">Provide consulting, advisory, diagnostic, and assessment services.<\/li>\n\n\n\n<li class=\"\">Share relevant content, updates, events, insights, or resources.<\/li>\n\n\n\n<li class=\"\">Manage client and prospective client relationships.<\/li>\n\n\n\n<li class=\"\">Improve our website, content, services, and user experience.<\/li>\n\n\n\n<li class=\"\">Analyze website performance and engagement.<\/li>\n\n\n\n<li class=\"\">Maintain website security and prevent misuse.<\/li>\n\n\n\n<li class=\"\">Comply with legal, tax, accounting, contractual, and regulatory obligations.<\/li>\n\n\n\n<li class=\"\">Protect our rights, business interests, users, clients, and partners.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">We do not use personal information for purposes that are incompatible with the reason it was collected without appropriate notice or consent where required.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Legal bases for UK users<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Where UK data protection law applies, we rely on one or more of the following legal bases:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Consent<\/strong> for example, where you subscribe to marketing communications or consent to non-essential cookies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Contract<\/strong> where processing is necessary to provide services you requested or to take steps before entering into an agreement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Legitimate interests<\/strong> for business development, responding to enquiries, improving our services, maintaining website security, and communicating with professional contacts, provided those interests are not overridden by your rights and freedoms. The ICO notes that legitimate interests may be appropriate where the use of personal information is reasonably expected and has minimal privacy impact. (<a href=\"https:\/\/ico.org.uk\/for-organisations\/uk-gdpr-guidance-and-resources\/lawful-basis\/a-guide-to-lawful-basis\/legitimate-interests\/?utm_source=chatgpt.com\">ICO<\/a>)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Legal obligation<\/strong> where we need to comply with applicable laws, regulations, accounting rules, or legal processes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Marketing communications<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We may send you updates, insights, event invitations, or other communications where permitted by law.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can unsubscribe from marketing emails at any time by using the unsubscribe link in the email or by contacting us directly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We will not sell your contact information to third parties.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Cookies and analytics<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Our website may use:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Essential cookies required for the website to function.<\/li>\n\n\n\n<li class=\"\">Analytics cookies to understand website usage and improve performance.<\/li>\n\n\n\n<li class=\"\">Functional cookies to remember preferences.<\/li>\n\n\n\n<li class=\"\">Marketing or tracking cookies, if we use advertising or retargeting tools.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Where required, we will ask for consent before placing non-essential cookies. You may be able to control cookies through our cookie banner, browser settings, or device settings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Important implementation point:<\/strong> if Accendo uses Google Analytics, LinkedIn Insight Tag, Meta Pixel, HubSpot tracking, or similar tools, the cookie banner should give users a real choice before those tools fire for UK visitors. This is not a \u201cnice to have\u201d; it is where many websites quietly trip over the furniture.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. How we share personal information<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We may share personal information with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Website hosting and IT service providers.<\/li>\n\n\n\n<li class=\"\">Email marketing, CRM, analytics, form, scheduling, and productivity tools.<\/li>\n\n\n\n<li class=\"\">Professional advisers, including lawyers, accountants, consultants, or auditors.<\/li>\n\n\n\n<li class=\"\">Service providers helping us deliver client work.<\/li>\n\n\n\n<li class=\"\">Regulators, public authorities, courts, or law enforcement where required.<\/li>\n\n\n\n<li class=\"\">Business successors if we restructure, merge, or transfer parts of our business.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">We require service providers to handle personal information responsibly and only for authorised purposes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We do not sell personal information in the ordinary meaning of the word. We also do not knowingly sell or share personal information for cross-context behavioral advertising unless specifically disclosed and legally permitted.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. International transfers<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Accendo Associates LLC is based in the United States. If you are located in the UK or another country, your personal information may be transferred to and processed in the United States or other countries where our service providers operate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Where UK data protection law applies and a restricted international transfer occurs, we will use appropriate safeguards where required, such as the UK International Data Transfer Agreement, the UK Addendum to EU Standard Contractual Clauses, or another lawful transfer mechanism. The ICO recognizes the UK IDTA and UK Addendum as standard data protection clauses for restricted transfers under the UK GDPR. (<a href=\"https:\/\/ico.org.uk\/for-organisations\/uk-gdpr-guidance-and-resources\/international-transfers\/appropriate-safeguards\/what-are-standard-data-protection-clauses-the-uk-idta-and-the-addendum\/?utm_source=chatgpt.com\">ICO<\/a>)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. Data retention<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We keep personal information only for as long as reasonably necessary for the purposes described in this policy, including to provide services, respond to enquiries, maintain business records, comply with legal obligations, resolve disputes, and enforce agreements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Typical retention periods may include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Website enquiry records: up to <strong>3 years<\/strong> after last interaction.<\/li>\n\n\n\n<li class=\"\">Marketing contacts: until you unsubscribe or we determine the contact is no longer active.<\/li>\n\n\n\n<li class=\"\">Client and project records: generally up to <strong>7 years<\/strong> after the end of the relationship, unless a longer period is required.<\/li>\n\n\n\n<li class=\"\">Website analytics data: according to the settings of the analytics provider.<\/li>\n\n\n\n<li class=\"\">Legal, tax, and accounting records: as required by applicable law.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If we do not have a fixed retention period, we use criteria such as the nature of the information, purpose of collection, legal requirements, risk, and business need. UK guidance expects organizations to disclose either retention periods or the criteria used to determine them. (<a href=\"https:\/\/ico.org.uk\/for-organisations\/uk-gdpr-guidance-and-resources\/individual-rights\/the-right-to-be-informed\/what-privacy-information-should-we-provide\/?utm_source=chatgpt.com\">ICO<\/a>)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10. Your privacy rights<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Depending on where you live, you may have rights to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Access the personal information we hold about you.<\/li>\n\n\n\n<li class=\"\">Correct inaccurate or incomplete information.<\/li>\n\n\n\n<li class=\"\">Request deletion of your personal information.<\/li>\n\n\n\n<li class=\"\">Object to or restrict certain processing.<\/li>\n\n\n\n<li class=\"\">Withdraw consent where processing is based on consent.<\/li>\n\n\n\n<li class=\"\">Request a copy of your information in a portable format.<\/li>\n\n\n\n<li class=\"\">Opt out of certain marketing communications.<\/li>\n\n\n\n<li class=\"\">Opt out of sale, sharing, targeted advertising, or certain profiling where applicable under state law.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">UK individuals also have the right to complain to the UK Information Commissioner\u2019s Office.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">California residents may have rights under the California Consumer Privacy Act, as amended by the CPRA, including rights to know, delete, correct, opt out of sale or sharing, limit certain uses of sensitive personal information, and non-discrimination for exercising privacy rights. (<a href=\"https:\/\/oag.ca.gov\/privacy\/ccpa?utm_source=chatgpt.com\">California Attorney General<\/a>)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maryland\u2019s Online Data Privacy Act took effect on October 1, 2025, and gives Maryland residents privacy rights while imposing obligations on covered businesses. (<a href=\"https:\/\/oag.maryland.gov\/resources-info\/Pages\/data-privacy.aspx?ref=policyedgeai-intelligence-terminal.ghost.io&amp;utm_source=chatgpt.com\">Maryland Attorney General<\/a>)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To exercise your rights, contact us at:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>[insert privacy email]<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We may need to verify your identity before responding to a request.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11. California privacy notice<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If the CCPA applies to us, California residents may request information about:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">The categories of personal information we collect.<\/li>\n\n\n\n<li class=\"\">The categories of sources from which we collect personal information.<\/li>\n\n\n\n<li class=\"\">The purposes for collecting, using, or sharing personal information.<\/li>\n\n\n\n<li class=\"\">The categories of third parties with whom we disclose personal information.<\/li>\n\n\n\n<li class=\"\">The specific pieces of personal information we hold, where legally required.<\/li>\n\n\n\n<li class=\"\">How to delete, correct, or limit certain uses of information.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The CCPA requires covered businesses to provide certain privacy notices and maintain a privacy policy link using the word \u201cprivacy.\u201d (<a href=\"https:\/\/cppa.ca.gov\/pdf\/general_notices.pdf?utm_source=chatgpt.com\">California Privacy Protection Agency<\/a>)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We do not knowingly sell personal information. If we use advertising technologies that constitute \u201csharing\u201d under California law, we will provide an appropriate opt-out method and honor valid opt-out preference signals where required, including Global Privacy Control where applicable. California\u2019s Attorney General states that covered businesses that sell or share personal information must honor valid Global Privacy Control signals. (<a href=\"https:\/\/oag.ca.gov\/privacy\/ccpa\/gpc?utm_source=chatgpt.com\">California Attorney General<\/a>)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">12. Children\u2019s privacy<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Our website and services are intended for business and professional audiences. We do not knowingly collect personal information from children under 13, and we do not knowingly target children.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you believe a child has provided personal information to us, please contact us so we can take appropriate action.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">13. Security<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We use reasonable technical, administrative, and organizational measures to protect personal information. However, no website, platform, or transmission method is completely secure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The FTC expects companies to honor privacy promises and maintain security appropriate to the nature of the information they hold. (<a href=\"https:\/\/www.ftc.gov\/business-guidance\/privacy-security?utm_source=chatgpt.com\">Federal Trade Commission<\/a>)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">14. Third-party links<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Our website may contain links to third-party websites, platforms, or resources. We are not responsible for the privacy practices, security, or content of third-party websites. You should review their privacy policies before providing information to them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">15. AI tools and automated processing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Accendo may use technology, analytics, AI-assisted tools, or productivity platforms to support research, content development, advisory work, diagnostics, or internal operations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We do not use website visitor information to make legally significant automated decisions about individuals. If we introduce tools that use personal information for profiling, automated decision-making, or materially significant decisions, we will update this policy and provide additional notices where required.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">16. Changes to this policy<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised \u201cLast updated\u201d date.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">17. Contact us<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For questions or requests about this Privacy Policy or your personal information, contact:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Accendo Associates LLC<\/strong><br>Email: <strong>info@accendoassociates.com<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Privacy Policy Accendo Associates LLCLast updated: June 23, 2026 Accendo Associates LLC (\u201cAccendo,\u201d \u201cwe,\u201d \u201cus,\u201d or \u201cour\u201d) respects your privacy. This Privacy Policy explains how we collect, use, share, and&#8230;<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"nf_dc_page":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_kadence_starter_templates_imported_post":false,"_swpsp_post_exclude":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-3","page","type-page","status-publish","hentry"],"yoast_head":"<!-- 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