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Scaled a Deep Tech Startup to Acquisition
Background About the Project
A venture-backed edge AI startup brought in Accendo Associates for an initial 30-day marketing audit. With no full-time marketing team in place and growing investor pressure, the founder needed rapid activation of a go-to-market engine that could demonstrate traction, grow pipeline, and position the business for acquisition.
Activities
To move fast and build traction, we focused on high-impact, low-friction activities that could validate demand, generate qualified leads, and set the foundation for scalable growth:
- Website modernization to tell the story and align to customer segements.
- Assisted and published press releases.
- Audited existing funnel metrics, CRM data, and lead flow
- Launched paid LinkedIn and PPC campaigns targeting industrial and automotive sectors
- Built targeted vertical playbooks and messaging frameworks
- Designed and ran webinars, drip campaigns, and content programs
- Developed co-marketing strategies with hardware partners and OEMs
- Created metrics dashboards for MQL, SQL, CPL, and campaign ROI
- Managed and streamlined all events. Built event program to drive leads and awarness.
Outcomes
- Built a scalable inbound and outbound marketing engine
- Increased qualified pipeline across key verticals
- Positioned company as a category leader in edge AI
- Supported CEO with GTM positioning and proof points for M&A
- Contributed to successful acquisition by a FTSE-listed semiconductor firm
Why It Worked
Although contracted as an external advisor, Accendo operated as an integrated extension of the client’s team. Working remotely, we provided on-demand strategic marketing leadership and execution without adding headcount. This agile model allowed us to quickly adapt to shifting business needs, drive consistent pipeline growth, and support the founder through every stage—from early traction to acquisition.
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