What is Account-Based Marketing (ABM)?
Account-Based Marketing (ABM) is a targeted approach to B2B marketing, where marketing and sales teams collaborate to create personalized buying experiences for a mutually identified set of high-value accounts. Unlike traditional marketing efforts that cast a wide net, ABM focuses on engaging specific organizations or accounts, treating them as individual markets. This strategy involves identifying key stakeholders within these accounts and creating personalized marketing campaigns tailored to each account’s unique challenges and needs, thereby increasing the likelihood of conversion.
This term is also referred to as ABMX (Account-Based Marketing Experience); ABA (Account-Based Advertising), ABX (Account-Based Experience) and/or ABS (Account-Based Sales). All thesse terms are the iterations of the same concept with a slight variations. Read more in this blog.
How Do We Help?
We provide comprehensive ABM services to help your businesses succeed.
Here’s how we make a difference:
- Strategic Planning: We work with you to develop a tailored ABM strategy that aligns with your business goals.
- Account Identification and Insights: Leveraging cutting-edge technology and data analysis, we help you identify and understand your target accounts at a deep level.
- Customized Campaigns: Our creative team designs personalized marketing campaigns that resonate with each account, increasing engagement and conversion rates.
- Sales and Marketing Alignment: We facilitate a seamless collaboration between your sales and marketing teams, ensuring everyone is focused on the same objectives.
- Performance Tracking and Optimization: With our analytics capabilities, we track the performance of your ABM campaigns, offering insights and optimizations to continually improve results.
Why Choose an ABM Agency?
ROI
Retention
97% of markerters saw a higher ROI from ABM than other marketing activities, as per a recent survey done by ITSMA
ABM Provided substantial benefits to client retention.
65% of individuals say that ABM helped significantly with client acquisition.