About — Accendo Associates
About Accendo Associates

Built on thirty years of experience delivering in the Field.

We help investors, businesses, and mission-driven institutions turn technology, AI, and digital transformation into measurable value.

Our work sits at the intersection of investment performance and operational resilience in financial services, agritech, and climate businesses. We work where strategy meets execution. Our focus is not on producing more reports, more frameworks, or more abstract recommendations. We help clients make better investment decisions, strengthen operating performance, modernize business models, and build the practical capabilities needed to compete in a fast-changing digital economy.

Our work is especially relevant for private equity funds, development finance institutions, family offices, foundations, fintechs, agtechs financial service providers, growth companies, and organizations operating in complex or emerging markets.

Small by design.
Deep by experience.

Accendo was built for a moment when digital transformation and AI are no longer optional, but the path forward is often unclear. Boards are asking harder questions, investors want stronger evidence, and leadership teams need to modernize without losing focus, control, or trust. We help clients cut through the noise, understand the real risks and opportunities, and build practical roadmaps that create measurable value.

We bring together a senior, hands-on advisory team built for clients who need clarity, judgement, and execution support. We combine board-level perspective with operating experience, helping investors, companies, and institutions assess what matters, prioritize what is practical, and move from ambition to action. Our approach is investor-minded, operator-led, AI-literate, and impact-aware.

The senior team works directly on every engagement; there is no handoff to junior associates after scoping.

Prateek Shrivastava

Managing Partner

Prateek is a strategy, innovation, AI, and digital transformation specialist with an investment focus. He supports clients with AI strategy, digital roadmaps, platform design, board advisory, operating model redesign and value creation.

Prateek brings deep global experience with the World Bank, Mandiri, Mastercard, Accion, Monitise, IFC, and others across digital finance, climate & agriculture resilience, mobilizing capital and governance. Prateek holds an MBA from Henley Business School, degrees in Computer Science from the University of Western Sydney, and executive education from MIT and Harvard Business School.

Brad Jones

Senior Associate

Brad is a three-time fintech CEO (Wave Money, Wing Cambodia, and PayMe HSBC HK). He supports fintech clients with board advisory, strategy development, leadership coaching and fractional executive roles to deliver executable growth plans. specializing in scaling digital financial services platforms.

With prior roles at Visa, IFC, NAB and ANZ, plus board experience across Asia and Africa, Brad brings proven governance, strategy and execution expertise. He holds a Master of Financial Technology (UNSW) and a military leadership background from the Australian Army.

Radhika Shroff

Strategic Advisor

Radhika is strategic advisor for private equity investments at Accendo. She is an accomplished global private markets investor and board director with over 20 years of experience deploying growth equity across climate resilience, financial inclusion, and essential services in both emerging and developed markets. Radhika has helped manage over $1.2bn in assets.

With prior roles at Nuveen, Accion, UBS, Citi, and Wells Fargo, Radhika brings a deep commitment to inclusive investment strategies, especially for technology driven impact. She holds an M.B.A. from the Wharton School, M.A. in International Studies from UPenn and a B.S. from UPenn.

Shriti Shrivastava

Managing Partner – Growth Strategies

Shriti is a marketing, demand generation and field marketing specialist. She supports clients with marketing strategy, campaign planning, event programs, PR, digital content, ABM, partner marketing and pipeline acceleration.

With prior roles at Reality AI, Kofax, Coherent, Fidelis CyberSecurity, BearingPoint, Actuate, Cisco and IBM, Shriti brings deep experience across SaaS, cybersecurity, optics, technology and partner ecosystems. She holds a Master’s in Strategic Marketing from Kingston University and a Bachelor’s degree from Sophia College, Mumbai University.

Paul Reynolds

Senior Associate – Digital Lending

Paul is a digital lending and financial inclusion specialist and Associate at Accendo. He supports clients with digital credit product design, embedded lending, portfolio analytics, risk frameworks and financial inclusion strategies, specializing in scaling inclusive lending models in emerging markets.

With prior roles at Factfin, IFC, CGAP, Bolt Group, Monitise, ANZ and Wing Cambodia, Paul brings deep experience across mobile money, payments, distribution finance, trade credit, fintech partnerships, regulatory licensing and operating model design. He holds a Bachelor of Business, majoring in Banking and Finance, from Queensland University of Technology.

Srinivas Valluri

Senior Associate – Technology

Srinivas is a fintech CTO, strategy, and digital transformation specialist and Senior Advisor, Technology at Accendo Associates. He supports clients with cloud-first scalable credit systems, AI-enhanced credit workflows, information security frameworks, and innovation strategies, specializing in executing complex technology roadmaps and managing remote, cross-functional delivery teams.

With prior roles as CTO at Sub-K Impact Solutions and Arth Labs, Jupiter Infoway and MeraDoctor, LogicaCMGand Enterprise Architect and IDC Head at Agentrics for Ford Motors, Srinivas brings deep experience across enterprise architecture, legacy-to-cloud migrations, blockchain applications, fintech partnerships, and establishing global development centers. He holds a Master of Business Administration and a Bachelor of Engineering.

Natalia Brum

Senior Associate

Natalia is an AI and digital transformation consultant. She supports clients with AI use case development, digital roadmaps, workshop facilitation, operating model design and implementation planning.

With earlier roles at AMDOCS, Nextel/WOM, Practia Consulting and software engineering organizations in Uruguay, Natalia brings deep experience across telecom, financial services, vendor management, PMO design, compliance platforms and enterprise technology delivery. Natalia holds degrees in Computer Engineering from the University of the Republic in Uruguay, certifications including PMP, Certified ScrumMaster and SAFe Agilist, and certifications in AI from MIT.